Lack of Side-By-Side Comparisons: Too often, “expert” reviews neglect to do in-depth side-by-side comparisons of the features and functionality of rival solutions. Lack of Depth: “Expert” Reviews frequently lack depth and are unable to offer thorough insights into the functionality, usability, security and scalability of the product. Absence Of Prioritization: Reviewers highlight the characteristics of various software solutions without considering which aspects are most important for users, or use cases. Subjective Best-For Categories: In numerous software evaluations, it is said that a particular software is "the best" for a given task, e.g. "Software1 is best for A, Software2 is best for B." When buyers need solid performance in at least 10 or 20 features, seeing best in a single feature adds little value and is simply deceptive marketing. Promotion of Sponsored Content: The issue is exacerbated by blogs written by people with limited business experience who essentially copy information from other blogs and sponsored reviews, which maintains the same biases present in paid ratings. Inadequacy for Short-Listing: Existing “expert” reviews are an inadequate source of information for short-listing software contenders.
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